When JetBlue Airways Corporation first launched, many if not most of its reservation personnel operated from their own homes.
This highly successful approach reduced start-up costs and worked until more centralized operations were installed as it grew much larger.
For years the typical worker sat at a desk under the watchful eyes of a manager. But much like Jet Blue’s initial workforce, tomorrow’s employee may be miles away working in their home and/or not the standard Monday through Friday 9 am to 5 pm schedule.
While the jury is still out as to the overall effectiveness from such an approach, there are compelling reasons companies are considering flex and/or remote workers.
- Bigger, more diverse pool of talent for a larger geographic area to choose from
- No need to relocate employee
- Less time commuting leads to fuller work days
- Happier workers, reduces attrition and enhances quality of work
- Accommodating a worker’s schedule nurtures loyalty and increase productivity
- May not have to pay benefits, if not full-time jobs
- Provides ability to adapt to seasonal, cyclical, and growth needs of the business
- Workers spend more time working, less time commuting
- Save money: real estate, parking, capital to run the business, etc.
Employees benefit in some of the following ways:
- Flexible schedule: not everyone is productive during the same time of day, this allows them to work the hours they prefer and/or what fits their lifestyle
- Saving money: commuting expenses, out-of-home meals, work wardrobe, child- and/or elder-care
- Feel more in control of work life
- Way to keep working while balancing other commitments
- Less exposure to others’ illnesses and sick days off
- Fewer days off for personal reasons such as errands, deliveries, appointments
- Fewer office politics to deal with
- Limiting in-person contact causes employees to make the most of their time on conference calls and in meetings
- Inspiration to others seeking work
No matter how one feels about these matters, some clear trends are emerging that should be considered by leaders of all sizes. They include:
- Job sharing and telecommuting is on the rise
- At-home employees continue to rise
- Most organizations are not monitoring their ROI when it comes to flexible work
- Moving full-time positions to non-full-time workers (contingent workers)
- Online communities developing to support these types of workers
- Millennials are the largest generation in the work force; they prefer to telecommute ad flexible work options
- Flexible work positively impacts health, providing more time to exercise
Mitigating against these trends are:
- Not all employees adjust well to remote or flexible work
- It is harder to mentor and train remote and flexible workers
- Company culture may weaken because personal relationships and contact between staff members is limited
- Harder to schedule in-person meetings with a group
- Communication becomes primarily digital, losing the body language communication can lead to communication being strained and miss-communications via email and text
- Workers may feel more isolated
- People who tend to overwork may struggle with work/life balance if working at home
- Need for worker to have at-home dedicated work space suitable for their personal productivity
- Technological issues are more detrimental and can isolate remote employees
- Workers’ comp and other liability issues can be associate with remote work
- Remote work can also be a way to avoid third-party child- or elder-care costs, causing less productivity
- Lack of interactive feedback may lead to less creative ideas and brainstorming
Company leaders should consider all of these factors when thinking about future employment practices for their organizations.
There may be different answers for different companies. Find the best answer for your company.
Creative Ways Of Adding To Your Small Business’s Marketing Efforts
October 17, 2014Adding A Company-Wide Approach To Grow Your Enterprise
In today’s difficult economic world, small business leaders can’t ignore the importance of a unified, integrated marketing effort that goes beyond direct sales and media efforts
While smaller enterprises are aligning their traditional marketing efforts, they often ignore every day company communications as channels to added sales, profits.
Encouraging employees to repeat the company mantra; act as brand ambassadors; identifying new communication channels; and building a unified persona will drive added sales.
At Information Strategies, Inc. (ISI) our surveys and reader feedback indicate a majority of small businesses concentrate on insuring the “look” and “feel” of online and offline marketing are complementary.
In these efforts the logo, type, message, and response mechanisms are often in sync and carefully match their targeted audiences.
Once they have aligned these efforts, we found many small businesses think of their marketing efforts as “totally integrated”. In short, they assume their marketing begins and ends with their online and offline efforts.
That is really not true!
An effective branding effort just starts there. By not extending the sales effort to other parts of the company that touches the public they are wasting precious resources and opportunities that can add to the profit picture.
Here are some ways of making these resources be part of the marketing solution:
Small businesses in particular can benefit from this approach because studies have shown their employees are more committed to the company’s immediate and long term success than counterparts in large corporations. Therefore, they are more willing to speak highly of the company and its offerings to the customers they interact with. Highlighting the need for this effort often falls on willing ears. Consider implementing some form of program to encourage these efforts. The results may astonish management.
Offer an incentive for referrals as well. By carefully weighing the package being sent to customers, there should be no additional mailing costs. Smaller companies who have taken this suggestion to heart have seen improved sales.
Another often neglected sell channel is the company’s business card. Use it creatively to tell more about the company’s offerings.
Social media is becoming more and more prevalent as a marketing tool. Take advantage of it but also remember it is as two-edge sword. Read negative comments carefully. They will tell management more than they might want to know. However, it will give it a gauge on how successfully its message is getting heard.
Above all, do not be satisfied with the marketing effort unless it includes the whole company’s efforts to sell and communicate with your customer.
Tags:auxiliary sales force, bills, branding, business card, communication, creative, customer service, customers, grow business, incentive for referrals, integrated marketing, invoices, marketing, message, negative comments, online and offline marketing, sales, small business leaders, small enterprises, social media, unified marketing
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