Critical to success is being cognizant, controlling the key factors in growing a small business.
On a general basis those factors are:
- Understanding what is the basic sell factor of the products/services
- Knowing who can benefit from the company’s offering
- Amassing enough financing to accomplish goals
- Employing the right key personnel to make things happen
- Being passionate about the company
- Using smart marketing to reach, sell purchasers
- Leveraging technology
While most experts agree on what those factors are, recognizing, gaining control of them is often overlooked when making key growth decisions.
Often, small business leaders turn to consultants or other experts to provide guidance and support.
Taking this idea a step further, Small Business Digest asked proven industry leaders to provide their thoughts on these areas to fill our audience’s need for expert advice to grow their businesses.
Titled RECALCULATING, 97+ EXPERTS ON DRIVING SMALL BUSINESS GROWTH offers strategic, tactical, tested solutions to a variety of problems and from a multitude of expert sources.
These experts ranged from small business owners to leaders of major sector provider firms to industry icons.
Although they come to the opportunities from different viewpoints, resounding throughout their contributions was their emphasis on:
Leadership—efficiently organizing assets to maximize profits
Finance—finding, managing the funds to start, run, improve, reward
Marketing and Sales—informing, motivating prospects to consider, buy offerings
Human Capital—insuring a motivated workforce
Operations and Technology—producing the goods and services needed to satisfy customers and utilizing technology to do so
RECALCULATING, 97+ EXPERTS ON DRIVING SMALL BUSINESS GROWTH will be available September 15th in hard copy, soft cover and e-book. It is being published by Brick Tower Press, a division of J. Boylston & Company, Publishers; and the book can be purchased on Amazon, Barnes and Noble, other bookstores as well as through the publisher.
Demand is already building for a follow-on book with additional advice, so if you have a topic you want covered, please let us know.
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